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Empowering Independent Pharmacies: Learn How the Pure Encapsulations® Social Media Toolkit Tackles Marketing Pain Points

  • Sep 5, 2023
Pure Encapsulations Pro Blog










Empowering Independent Pharmacies: Learn How the Pure Encapsulations® Social Media Toolkit Tackles Marketing Pain Points


Written by Jason Lockhart






In today's digital age, social media has become an essential tool for businesses to thrive and expand their reach. This is particularly relevant for independent pharmacies, which are faced with unique challenges in a market dominated by larger chain pharmacies. Through effective use of social media, they can educate their customers, broaden their reach and ultimately boost their revenue.


Nevertheless, it can be overwhelming to implement a successful social media strategy. Today’s blog post aims to highlight the significance of social media for independent pharmacies, identify the obstacles they face and introduce the Pure Encapsulations® Social Media Toolkit as a comprehensive solution to help them thrive in the digital world.


THE IMPORTANCE OF SOCIAL MEDIA FOR INDEPENDENT PHARMACIES


The use of social media for independent pharmacies is important for a number of reasons, such as:


EDUCATING CUSTOMERS AND BUILDING TRUST


Social media is an excellent platform for independent pharmacies to inform customers about various health topics, including the benefits of vitamins and supplements. Sharing helpful tips, articles, videos and other resources demonstrates their commitment to promoting the well-being of their customers, which builds trust and credibility.


COST-EFFECTIVE BRAND AWARENESS


Social media offers independent pharmacies an affordable way to promote their businesses, especially compared to traditional advertising methods like print, radio or television. With minimal investment, independent pharmacies can maintain a solid online presence, reach a wider audience, attract new customers and raise awareness about their products and services.


PROMOTION OF COMPETITIVE ADVANTAGES


Independent pharmacies often offer services that set them apart from larger chains, such as compounding, personalized consultations and professional brand supplements. Social media enables them to highlight these unique offerings and communicate their added value to the community.


INCREASE REVENUE


Social media can be a powerful tool to help independent pharmacies increase their revenue. By promoting their products and services, pharmacies can enhance their online and foot traffic creating more opportunities to drive revenue.


STRUGGLES WITH IMPLEMENTING SOCIAL MEDIA IN INDEPENDENT PHARMACIES


Despite the benefits, many independent pharmacies struggle to implement a successful social media strategy. Some common challenges include:


LIMITED TIME AND RESOURCES


Independent pharmacies often operate with smaller budgets and fewer staff members than larger chains, making it challenging to allocate sufficient resources to social media marketing efforts. This may include dedicating time to creating content, managing platforms and engaging with the audience.


CONTENT CREATION


Developing engaging, high-quality content that resonates with the target audience can be challenging for independent pharmacies. They may need help balancing promotional content, educational information and community engagement while maintaining a consistent brand voice and identity.


HEALTH AND SAFETY CLAIMS


Regulatory bodies closely monitor health and safety claims made by companies promoting certain types of products. Independent pharmacies must ensure that any claims made in their social media content are based on scientific evidence, are truthful and do not mislead consumers about the potential benefits or risks of the products.


BOOST YOUR PHARMACY MARKETING WITH THE PURE ENCAPSULATIONS® SOCIAL MEDIA TOOLKIT


To help independent pharmacies overcome these challenges and leverage the power of social media marketing, we’d like to introduce the Pure Encapsulations® Social Media Toolkit. Whether posting on Facebook, Instagram or Twitter, our toolkit is a valuable resource that can help independent pharmacies streamline their marketing efforts and ensure a consistent, professional brand image.


CHECK OUT THESE BENEFITS OF THE PURE ENCAPSULATIONS® SOCIAL MEDIA TOOLKIT:



  • Pre-Crafted Content: As mentioned, one of the major concerns for independent pharmacies is consistently creating engaging and informative content. The toolkit includes a library of ready-to-use content, such as images and captions tailored specifically for promoting Pure Encapsulations products. This pre-crafted content saves time and effort, allowing pharmacy staff to maintain an active and informative presence on social media without feeling overwhelmed.

  • Increased Revenue Opportunity: By raising awareness and education about Pure Encapsulations® products, the toolkit can ultimately help drive sales, boosting the pharmacy's revenue.

  • Different Social Media Platforms: It empowers independent pharmacies to harness the full potential of social media marketing by providing insights into the unique strengths of Facebook, Instagram and Twitter. By understanding these strengths, pharmacies can create a well-rounded and effective marketing strategy that leverages the best features of each platform.

  • Compliance Support: Ensuring that all social media content complies with industry guidelines can be daunting for independent pharmacies. The Pure Encapsulations® Social Media Toolkit offers guidance on maintaining compliance, providing peace of mind for pharmacy staff and allowing them to share Pure Encapsulations® product content confidently.


CONCLUSION


By leveraging the Pure Encapsulations Social Media Toolkit, independent pharmacies can overcome the challenges they face when implementing social media education, reduce anxiety and ultimately drive increased revenue through Pure product sales.  Check it out today and bring your independent pharmacy business to the next level!


FOR FURTHER INFORMATION


You must be logged in to your Pure Encapsulations® account to access the Social Media Toolkit. If you don’t have an account, you can get started here. For more information on all our pharmacy marketing resources, visit our pharmacy support page.


FAQ


Q: Which social media platform(s) is the toolkit designed for?


A: The Pure Encapsulations® Social Media Toolkit is designed to support Facebook, Instagram and Twitter marketing. The content provided can be adapted to suit each platform's specific requirements and preferences.


Q: How can the social media toolkit help my staff educate customers about Pure Encapsulations® products?


A: The toolkit provides informative and engaging content highlighting the benefits, ingredients, and unique selling points of Pure Encapsulations® products. By sharing these resources on your social media platforms, you can educate your customers, address common questions and build trust in the Pure brand.


Q: Can non-pharmacy Pure Encapsulations® accounts access the Social Media Toolkit?


A: Yes. The content within in toolkit can be used by any healthcare practitioner seeking to educate their audience on the value of Pure Encapsulations® products.







A Fresh Start for Independent Pharmacies: The Pure Encapsulations® Foundational Toolkit

  • Sep 5, 2023
Pure Encapsulations Pro Blog










A Fresh Start for Independent Pharmacies: The Pure Encapsulations® Foundational Toolkit


Written by Jason Lockhart






In the challenging landscape of today's pharmacy industry, independent pharmacies continuously struggle with the complex issues brought on by Pharmacy Benefit Managers (PBMs). Declining prescription reimbursements and the rising costs of drugs are just a couple of the problems that persistently affect your businesses, making the search for viable alternatives not just a preference, but a necessity for survival. One diversification strategy on the rise is the introduction of professional supplement brands, like Pure Encapsulations, into the front-end product portfolio.


It's understandable to feel anxious when making changes like introducing a professional brand into your store. That's why having a trusted partner to guide you through the process is essential. They will be well-equipped to offer advice on which products to stock, share educational resources for your team and customers regarding supplement benefits, and provide helpful coaching for handling customer price objections. By selecting Pure Encapsulations as your supplement partner, you can enjoy this level of comprehensive support throughout the process.


PURE ENCAPSULATIONS® FOUNDATIONAL TOOL FOR PHARMACIES


We've crafted a dedicated solution specifically designed to alleviate these concerns – the Pure Encapsulations Foundational Toolkit. This toolkit was developed to simplify the process of integrating professional brands into your business and helping to transform these perceived hurdles into opportunities for growth. As we delve deeper into this topic, you'll discover how our Foundational Toolkit can effectively address these common pain points and help your pharmacy thrive amidst the challenges brought about by PBMs.


FOUNDATIONAL 2-FOOT SHELF PLANOGRAM



Choosing the right products to stock in your store is vital for your business's success. Unfortunately, it can sometimes feel overwhelming, especially when adding a professional brand like Pure Encapsulations to your inventory.


The Foundational Toolkit features our Pure Select 10 2ft shelf planogram, any entry-level product selection. This planogram has been carefully curated with our bestselling products, including those already popular in pharmacies that carry Pure. This selection is easy to integrate into your existing offerings because of its similarity to the retail supplement formulas you already stock. Whether it's our ONE Multivitamin, B-Complex Plus, or Hair Skin Nails Ultra, these formulas mirror the products your customers value the most.


The Pure Select 10 planogram offers the simplicity of a 2-foot planogram, minimizing the shelf space required and, therefore, the upfront investment. It serves as a starting point, providing a snapshot of what a successful Pure product range can look like in your pharmacy.


PLANOGRAM PROTOCOL



When recommending supplements, you must feel confident in the product's quality and the information you share with customers. To help with this, our Foundational Toolkit includes a detailed Pure Select 10 planogram protocol as a quick reference guide for you and your staff. It provides information about each product's features, benefits and recommended dosages.


This knowledge is critical for your business as it helps to establish customer trust by clearly communicating the benefits of a product. This trust can increase customer loyalty, repeat purchases and positive word-of-mouth referrals, significantly contributing to your pharmacy's profitability.


Providing accurate information is also essential from a clinical standpoint, as it allows you to offer appropriate recommendations to your customers. By doing so, you are actively supporting the health of your customers and reinforcing the critical role your pharmacy plays in their healthcare journey.


PLANOGRAM VIDEO MARKETING


We understand that one of the significant challenges you face as an independent pharmacy is educating your customers about your products. This is particularly true for high-quality, professional brand supplements like Pure Encapsulations, where differentiating our quality from retail supplements can seem challenging to communicate effectively.


Recognizing this, we've designed a dedicated video marketing resource as part of our Foundational Toolkit to address this challenge directly. The webpage offers downloadable educational videos corresponding to a specific product in our Pure Select 10 planogram. These videos are crafted to be both engaging and accessible, using practical, consumer-friendly language that highlights their features and benefits.


Streaming these videos in-store can create an informative environment for your customers. It lets them learn about our products as they shop, enhancing your front-end customer engagement.  Additionally, sharing these videos on your social media pages extends this educational initiative to your online audience, providing value to your customers beyond the confines of your physical location.


PRICE OBJECTION HANDLER


Discussing product prices with customers can be challenging, especially when dealing with premium supplement brands like Pure Encapsulations. That’s why our Foundational Toolkit also includes a one-pager that breaks down the cost per day of each product in the planogram.  This valuable resource takes the product's suggested retail price and divides it by the number of servings per bottle.


This cost-per-day breakdown can serve as a practical tool to alleviate customer price objections effectively. It provides a relatable context that customers can understand, transforming the perception of an 'expensive' product into a reasonable, daily investment in their health. It gives you a concrete way to show customers that investing in their health through high-quality supplements may not be as expensive as they initially thought.


FINAL THOUGHTS


At Pure Encapsulations, our position as a thought leader in the independent pharmacy industry enables us to understand your challenges and needs better than anyone else. By embracing our Foundational Toolkit, your independent pharmacy can kickstart your expansion into professional brand supplements and enhance your profitability with a unique, high-quality option for your customers.


Are you ready to take the next step? Reach out to us today. Your dedicated sales representatives are eager to assist you in exploring the advantages of our Foundational Toolkit. Together, we can transform these challenges into opportunities for growth and success.


FOR FURTHER INFORMATION


Check out our pharmacy support page for more information on our pharmacy program. You must be logged in to view our library of marketing resources. If you don’t have a Pure account, you can get started here.







Blog

Nutritional and Lifestyle Interventions for Positive Mood: A Quick Guide for Providers

  • May 17, 2023
Pure Encapsulations Pro Blog
Two women outdoors in athletic wear, smiling in the sunlight

Nutritional and Lifestyle Interventions for Positive Mood: A Quick Guide for Providers

“How are you feeling?” It’s a question we’re asked almost every day, and according to the statistics, many of us are not feeling so well. In the United States more than 50% of Americans will need support for their mental health at some point in their lifetime.1, 2 The good news is that there are many lifestyle factors we can incorporate in our daily lives to support our mood:

1. Reduce and manage stress. Stress is impossible to completely remove from our lives, but we can manage it by setting firm boundaries, making time for your needs, asking for help where you need it and engaging in rituals such as journaling, meditation and breathing techniques.

2. Exercise and movement. Moving your body has many mood enhancing benefits including reduced stress hormones, increased endorphins and improved sleep and digestion.3  You don't have to only go to a gym — dancing, walking and playing with your kids all count too. The key to consistent movement is making sure you enjoy it.

3. Ensure adequate sleep. Sleep is truly the foundation of health because it’s during sleep that our body clears out the debris, rebuilds and heals. A 2021 study found a link between sleep and mood through the glymphatic system which is highly active during sleep and clears metabolic waste out of the brain through fluid exchange.4

4. Exposure to sunlight and nature. Daily sunlight helps regulate our circadian rhythms which supports sleep and boosts mood by increasing serotonin. It’s also a source of vitamin D. Getting out into nature further reinforces that serotonin boost.5‡

5. Connection and community. Connection is a fundamental human need and in our technological age we’re getting much less. Having a supportive community where you feel like you belong can reduce the incidence of anxiety and depression.6 Engage in recreational sports, volunteering and other group activities to enhance your mood.

6. Consume a healthy diet. A diet focused on whole foods that’s lower in sugar, and higher in protein, healthy fats and complex carbohydrates provides the necessary amino acids, fats and nutrients that support the creation of mood supporting hormones and neurotransmitters.

7. Supplement as needed. Sometimes we need extra support, and this is where supplements can play a significant role in helping the body obtain the necessary nutrients to support mood. Taking a synergistic approach to supplementing for mood tends to yield the best results since there are many contributing factors. Below are some potential options:

  • Multivitamin: A high quality multivitamin delivers many of the nutrients needed to support neurotransmitter synthesis, including zinc and B vitamins.‡
  • Omega 3 Fatty Acids: Omega 3 fatty acids are called essential fatty acids because your body needs them but can’t produce them. In observational and epidemiological studies, higher plasma levels of EPA have been associated with healthy mood. 7, 8‡
  • Magnesium: Magnesium has many systemic benefits. In a cross-sectional study involving 210 elderly individuals, optimal magnesium intake was associated with positive mood.9‡
  • Probiotics: Gut health plays an important role in mental health. Probiotics encourage healthy gut bacterial ecology and intestinal integrity.10, 11‡.
  • Curcumin: The antioxidant and immune-modulating properties of curcumin have been implicated in mood, relaxation and neuronal health.12, 13
  • B Vitamins: Folate, vitamin B6 and vitamin B12 promote methylation, nerve support and cellular energy production. Folate plays important roles in emotional well-being.‡
  • Rhodiola: Rhodiola is an adaptogenic herb that has been used for hundreds of years to help lessen mental and physical stress.16, 17, 18‡
  • L-theanine: L-theanine is the active component of green tea that promotes relaxation without causing drowsiness.19‡

Supporting mood and stress resilience is critical as a foundation for health. It is essential that clinicians assess stress levels as part of the bigger picture so that appropriate measures can be taken.

Pure Encapsulations’ Mood Protocol and mood support formulas provide research-backed solutions for your patients’ needs.‡

References

  1. Kessler RC, et al. World Psych. 2007;6(3):168-176.
  2. Key Substance Use and Mental Health Indicators in the United States: Results from the 2015 National Survey on Drug Use and Health. Rockville, MD: Center for Behavioral Health Statistics and Quality. 2016.
  3. Cooney, GM, Dwan K, Mead G. JAMA. 2014 Jun 18;311(23):2432-3
  4. Yan T, et al. Front Psychiatry. 2021; 12: 658340.
  5. Bum-Jin Park, et al. Int J Environ Res Public Health. 2020 Jun; 17(12): 4348.
  6. Schaefer S, et al. PLoS One. 2013; 8(11): e80329.
  7. Féart C, et. al. Am J Clin Nutr. 2008 May;87(5):1156-62.
  8. Samieri C, et. al. Am J Clin Nutr. 2008 Sep;88(3):714-21.
  9. Barragán-Rodríguez L, et al. Magnes Res. 2008 Dec;21(4):218-23.
  10. Arseneault-Bréard J, et al. Br J Nutr. 2012 Jun;107(12):1793-9.
  11. Rao AV, et al. Gut Patho. 2009 Mar 19;1(1):6.
  12. Braidy N, et al. FEBS J. 2010 Jan;277(2):368-82.
  13. Bhutani MK, et al. Pharmacol Biochem Behav. 2009 Mar;92(1):39-43.
  14. Menon V, et al. Indian J Psychol Med. 2020 Jan-Feb; 42(1): 11–21.
  15. Young L, et al. Nutrients. 2019 Sep; 11(9): 2232.
  16. Spasov AA, et al. Phytomedicine. 2000 Apr;7(2):85-9.
  17. Maslova LV, et al. Eksp Klin Farmakol.1994 Nov-Dec;57(6):61-3.
  18. Stojcheva E, et al. Molecules. 2022 Jun; 27(12): 3902.
  19. Juneja LR, et al. Trends in Food Science & Technology.1999. 10; 199-204.

Pure Encapsulations®: Our Quality Makes the Difference for Independent Pharmacies

  • May 12, 2023
Pure Encapsulations Pro Blog










Pure Encapsulations®: Our Quality Makes the Difference for Independent Pharmacies


Written by Jason Lockhart







In the ever-expanding world of supplements, it can be challenging for customers to navigate the array of options available at their local pharmacy. At Pure Encapsulations®, we understand that quality matters. That’s how we’ve established ourselves as a professional brand leader in the independent pharmacy market. Our premium, research-backed supplements help differentiate independent pharmacies from chain competitors. This blog will explore the quality attributes of Pure Encapsulations that have helped independent pharmacies stand out from their competition.


FROM YOUR CUSTOMER'S POINT OF VIEW


Independent pharmacies play a crucial role in providing personalized care and attention to their local communities. One of the key aspects that can shape a customer's perception of these businesses is the choice of vitamins and supplements they stock.


FAILING TO DIFFERENTIATE FROM COMPETITORS


By offering the same supplements as larger chain pharmacies, independent pharmacies are likely to blend in with their competitors, failing to differentiate themselves in the eyes of potential customers. In addition, customers may not see the value in choosing an independent pharmacy if they can find the same products at a nearby chain pharmacy, which may also offer additional services or loyalty programs.


OVERLOOKING NICHE MARKETS AND OPPORTUNITIES


The vitamin and supplement market is vast and diverse. Stocking a limited range of products can prevent pharmacies from catering to niche markets, such as customers with specific health concerns, dietary requirements or preferences for premium-quality products. By overlooking these opportunities, pharmacies may miss out on attracting loyal customers seeking the specialized products and personalized care that larger chains may not provide.


REINFORCING EXPERTISE


Independent pharmacies that provide high quality supplements may be perceived as knowledgeable and up-to-date on the latest research and trends in the industry. This can reinforce the pharmacy's role as a trusted advisor and expert in their community, encouraging customers to seek advice and recommendations.


To ensure long-term success, pharmacies should meet the growing wellness demand by including specialized, high-quality options in their supplement offerings. It allows them to leverage their expertise and personalized service to create a unique and appealing shopping experience for their customers.


THE PURE DIFFERENCE: HIGH QUALITY, HIGH VALUE


Pure Encapsulations has become a high-quality supplement partner of choice for independent pharmacies. Here are a few reasons why:


UNWAVERING COMMITMENT TO QUALITY ASSURANCE


At Pure Encapsulations, we take high standards seriously, which is why we’re the most recommended professional supplement brand, ranked highest in quality and trust.1 We source only high-quality raw materials and adhere to strict manufacturing standards to ensure the purity and potency of our products. In addition, each supplement undergoes rigorous testing to guarantee that they meet our exceptionally high standards. This commitment to quality assurance means pharmacists and their customers can trust that they are getting a reliable and effective product.


FREE FROM MANUFACTURING EXPERTISE


FREE FROM icons

The retail pharmacy market can be saturated with products containing artificial additives and common allergens. What makes us different isn’t just our process or what goes into our supplements—what we leave out matters, too. We meticulously manufacture our products to be free from gluten, soy, dairy and many common allergens. Additionally, we refrain from using artificial colors, sweeteners and unnecessary preservatives, providing sensitive customers with a clear choice they can trust. Click here to see FREE FROM on display as we compare our O.N.E.™ Multivitamin formula and the leading brand.


COLLABORATION WITH HEALTHCARE PRACTITIONERS AND RESEARCHERS


We pride ourselves on creating professional-grade formulations backed by verifiable science. One of the critical ways we leverage clinical research is by collaborating with healthcare practitioners and researchers. These collaborations allow us to stay informed about the latest scientific findings and incorporate that knowledge into our product formulations. This way, we ensure that our supplements are grounded in the latest research and offer the most effective support for pharmacy customers. Click here to review our growing body of published research that helps further the science behind our nutritional supplements.


SHARED SUSTAINABLE VALUES


FREE FROM icons

In today's market, many customers actively seek products and businesses that prioritize sustainability and minimize environmental impact. At Pure Encapsulations, our commitment to sustainability began with a pure purpose - to improve the wellness of others. Today, this heartfelt commitment extends to the planet as we strive to be fully recyclable by 2025 and reach zero net greenhouse emissions by 2050.


Pure Encapsulations provides a sustainably conscious brand option for customers eager to support businesses that share their concerns for the planet. For more information on our sustainability efforts, click here.


READY TO GET STARTED?


At Pure Encapsulations, we distinguish ourselves in the independent pharmacy market by prioritizing quality, FREE FROM manufacturing, clinical research and sustainability. These factors differentiate us from standard low-cost options and our brand helps turn independent pharmacies into a destination for health-conscious consumers seeking effective and reliable supplements. By choosing Pure Encapsulations, pharmacists can be confident they are investing in high quality, value, and a genuine commitment to becoming a destination for wellness in their community.


FOR FURTHER INFORMATION


Click here to view our pharmacy support page. You must be logged in to view our library of marketing resources. If you don’t have a Pure account, you can get started here.


ASK THE PHARMACIST


Ben Holter

Doctor detailing is critical in building and maintaining a successful pharmacy business. What do you think sets Pure Encapsulations apart from other brands (cont'd.)?


As a FREE FROM brand, what’s NOT in their supplements is important. Pure Encapsulations takes the time and effort to make sure many common allergens, unnecessary fillers, binders and preservatives are excluded from their products. This further differentiates their brand from most other supplement companies.


Ben Holter, PharmD, RPh, MBA+
Shrivers Pharmacy and Wellness



+Ben Holter is a retained consultant to Pure Encapsulations.

1. Among brands surveyed, Nutrition Business Journal® 2016, 2020; Kaiser Associates 2014.

†Visit PureEncapsulationsPro.com for more information on our GMO policy.

*Except where labeled.





Enhance Your Doctor Detailing with These Pure Essentials

  • May 12, 2023
Pure Encapsulations Pro Blog









Enhance Your Doctor Detailing with These Pure Essentials


Written by Jason Lockhart







For nearly ten years, I was privileged to lead a team of sales and marketing reps at an independent pharmacy. We had a thriving business with more than ten pharmacists on staff at the time. One key to our success was leveraging professional brand supplements to differentiate our pharmacy from others in the area. Having that expertise labeled us as a wellness destination and enhanced our profitability while teaching our team a few lessons:



  • Doctor detailing must be an essential component of a pharmacy’s professional supplement brand marketing strategy.

  • Having an experienced professional brand willing to partner with you in this marketing strategy is critical.


In this blog, I’ll explain why doctor detailing is essential but challenging when marketing a professional brand. Then, I’ll introduce two exciting, ready-to-use assets that Pure Encapsulations® has created to combat those marketing challenges.


WHAT IS DOCTOR DETAILING AND WHY IS IT IMPORTANT?


For those unfamiliar with the term, doctor detailing is a marketing strategy used by independent pharmacies to promote their business to healthcare providers. When prescribers are more aware of an independent pharmacy’s offerings, they may be more likely to refer patient prescriptions to that pharmacy. Increasing patient referrals is the primary goal of most independent pharmacies since nearly 94% of sales are derived from prescriptions (NCPA Digest 2022).


It doesn’t end there. Business headwinds within the pharmacy industry have created an opportunity for pharmacies to offer and promote a wide range of products and services beyond prescriptions. A successful nonprescription marketing strategy can increase revenue, boost brand awareness and enhance your pharmacy's reputation as a trusted healthcare provider.


DOCTOR DETAILING PAIN POINTS THAT CAN AFFECT PROFESSIONAL BRAND MARKETING


While a robust doctor detailing strategy can effectively market professional brand supplements, it can also challenge pharmacists. You’ll need an experienced professional brand partner to navigate these common pain points:



  • Trouble articulating value: Some prescribers may view professional brand supplements as unnecessary or expensive, which can create a perception that the pharmacy is trying to upsell the patient. If you cannot articulate the patient value, this can create barriers when promoting professional brand supplements. Select a brand partner with documented expertise in communicating with medical professionals.

  • Lack of training: Pharmacists may need more training and education to differentiate professional brand supplements from the other options found in competitor pharmacies. Select a brand partner willing to provide you with turnkey educational resources (must be logged in to view) that clearly outline their value proposition.

  • Limited staff and time: Effective doctor detailing of professional brands will require supportive marketing materials. If you have limited staff and time, you may be unable to create these marketing assets yourself. Select a brand partner that can provide ready-to-use marketing resources created from your pharmacy’s perspective.

  • Limited access to prescribers: Pharmacists may have limited access to prescribers because of geography. Additionally, prescribers may restrict availability for face-to-face visits. Select a brand partner that can provide you with marketing resources (must be logged in to view) that offer flexible communication delivery.


TRY THESE PAIN-FREE MARKETING TOOLS FROM PURE ENCAPSULATIONS


Now that I’ve shared the difficulties of incorporating professional brand marketing into your doctor detailing strategy, let’s look at two simple tools developed by Pure Encapsulations that can alleviate these pain points.


INTRODUCE PURE WITH A PERSONALIZED REFERRING PRESCRIBER LETTER


Referring prescriber letter

A personalized letter from a pharmacist to a prescriber can be valuable in advancing communication between the two healthcare providers. In addition, it encourages dialogue, which can help foster a more collaborative approach to patient care.


Pure has created a pre-written personal letter that speaks to the value of Pure from the pharmacy’s perspective. It helps distinguish your business from other pharmacies while reinforcing your commitment to the patient’s needs. The letter can be downloaded, personalized and printed on your pharmacy letterhead or inserted directly into an email for digital outreach.


Click here to access our referring physician’s letter.




COMMUNICATE AND EDUCATE WITH OUR "WHY PATIENTS CHOOSE PURE" BROCHURE


Image of Why Patients Choose Pure brochure

Patient-centered care is an approach to healthcare that prioritizes the needs and preferences of the patient. Including patient-centered marketing in your doctor detailing strategy affirms your commitment to providing products and services that are relevant, personalized and accessible to the patient. Ultimately, it establishes a common goal with prescribers and promotes collaboration in patient care. Pure has developed a simple brochure that describes the differentiating quality patients have come to trust in our brand. It can be downloaded and emailed with our personalized referring prescriber letter, or you can request hard copies by contacting us directly.


Click here to access our "Why Patients Choose Pure" brochure.




Pure’s referring prescriber letter and brochure combine to alleviate each pain point by:



  • Highlighting Pure’s status as the #1 most recommended brand by healthcare professionals.1

  • Communicating Pure’s value proposition on behalf of the pharmacist.

  • Eliminating the need for your staff to develop their own Pure marketing resources.

  • Enhancing the flexibility of communication with print and digital options.


By leveraging these ready-to-use Pure Encapsulations tools, you can build strong relationships with local referring prescribers, increase customer loyalty and generate revenue for your pharmacy.


PARTNERING WITH PURE MAKES DOCTOR DETAILING SIMPLE


While doctor detailing isn’t easy, it’s essential. Having a brand partner supporting your marketing efforts is critical to your business growth. Now with two ways Pure can simplify your prescriber marketing strategy, you can more easily work towards becoming a wellness destination in your community. We are your proud partner.


FOR FURTHER INFORMATION


Click here to view our pharmacy support page. You must be logged in to view our library of marketing resources. If you don’t have a Pure account, you can get started here.


ASK THE PHARMACIST


Ben Holter

Doctor detailing is critical in building and maintaining a successful pharmacy business. What have been your most effective tactics for marketing your pharmacy to local prescribers?


Meet face-to-face with your local prescribers and introduce yourself; don’t just drop off marketing flyers. A local pharmacist dropping by the office to introduce themselves is rarely turned away in my experience. Chances are you may be the only pharmacist that has ever stopped by their office, and this is a GREAT opportunity to differentiate yourself and your pharmacy!


Ben Holter, PharmD, RPh, MBA+
Shrivers Pharmacy and Wellness




1. Among professional supplement brands surveyed, Nutrition Business Journal® 2016, 2020.
+Ben Holter is a retained consultant to Pure Encapsulations.



4 Reasons Why Pharmacies Choose Pure Encapsulations®

  • May 12, 2023
Pure Encapsulations Pro Blog









4 Reasons Why Pharmacies Choose Pure Encapsulations®


Written by Jason Lockhart







The independent pharmacy landscape is evolving. Pharmacists no longer limit themselves to the primary responsibilities of processing prescriptions and monitoring drug adherence. Instead, they are expanding their scope of pharmacy practice to help meet their patients’ evolving healthcare needs. A growing trend within independent pharmacies is the expansion into high-quality professional brand supplements. Stepping into the world of premium supplements can be risky if you don’t have the right partner. Many questions exist: Will professional brand companies understand your pharmacy business? What products should you stock? Can you convince customers in your area to pay a premium price for a high-quality option? What about staff education? If you have these concerns, continue reading as your solution awaits. Today, we will outline 4 reasons why Pure Encapsulations has become the independent pharmacy’s trusted professional brand partner.


WHAT YOUR PROFESSIONAL BRAND PARTNER DOESN'T KNOW CAN HURT YOU


Let’s get straight to the point. Choosing a professional supplement brand that doesn't have independent pharmacy expertise can negatively impact your business. Here are some reasons why:



  • Lack of knowledge: A brand without pharmacy expertise may not fully understand the needs and challenges of independent pharmacies. This lack of knowledge can lead to product recommendations that are not well-suited for your business needs, leading to lower sales and revenue.

  • Limited support: A brand without pharmacy expertise may not provide your pharmacy the same education and support as an experienced brand. This limited support can make it more difficult for you to market and sell the brand's products effectively.

  • Limited industry partnerships: Strategic partnerships provide credibility and help establish a brand's reputation within the pharmacy industry. Without these partnerships, a professional brand may not be viewed as trustworthy or authoritative in the marketplace.


REASON #1: PURE IS AN INDEPENDENT PHARMACY EXPERT



  • Pharmacy Industry Experience: Pure Encapsulations is one of the only professional brands with a dedicated independent pharmacy support program. Our Senior Manager of Pharmacy Education spent nearly 10 years leading a team of sales and marketing reps within an independent pharmacy. His experience has provided valuable insight and knowledge about your challenges and opportunities. This knowledge has helped us develop products and services tailored to your pharmacy’s needs.

  • Market research: Pure Encapsulations has a deep understanding of the needs and preferences of pharmacy customers. We stay current on industry trends and customer feedback by leveraging partnerships with Hamacher Resource Group and analysts within our Nestle Health Science team. This has allowed us advantages over our competitors in making product recommendations that you can trust.

  • Strategic Pharmacy Partnerships: One key factor that has increased our credibility and expertise has been our strategic partnerships with other industry leaders. For example, we are one of the only professional brands that have secured preferred vendor partnerships with independent pharmacy GPOs. Examples include American Pharmacy Cooperative Incorporated (APCI), Independent Pharmacy Cooperative (IPC) and American Pharmacies (APEX). These types of partnerships are uncommon for professional brands. However, our partners trust the simplicity of our program and its ability to meet their pharmacy members where they are.


Pure Encapsulations pharmacy expertise is an asset to independent pharmacies. By leaning on proven industry experience of staff, detailed market insights and strong industry partnerships, Pure Encapsulations can help independent pharmacies thrive in the competitive healthcare industry.


IT'S NOT BUSINESS AS USUAL FOR INDEPENDENT PHARMACIES


According to the 2022 NCPA Digest, independent pharmacies have an average gross profit margin of 23.3%. Lack of profitability has been an ongoing industry pain. Here are a few of the challenges independent pharmacies are facing:



  • Reimbursement rates: Independent pharmacies often rely on third-party payers like insurance companies, to reimburse them for prescription drugs. These reimbursement rates can be low and may not cover the actual cost of the medication, leading to lower profit margins.

  • Increased competition: Independent pharmacies face significant competition from large chain pharmacies, supermarkets and online retailers. These competitors often have great resources and economies of scale, making it difficult for independent pharmacies to compete on price and services, affecting profitability.

  • Regulatory changes: Changes in healthcare policy and regulation can significantly impact independent pharmacies. For example, the shift towards value-based care and the continued challenges surrounding pharmacy benefit managers (PBMs) are requiring pharmacies to rethink their business model to adapt.


REASON #2: PURE ENCAPSULATIONS INCREASES PHARMACY PROFITABILITY




  • Higher margins: Our products offer margins over 2X the average gross profit margin of independent pharmacies.* Our premium pricing reflects our commitment to quality and purity and is often perceived as a mark of quality by customers.

  • Exclusivity: Because we are not offered in competitor chain pharmacies, independent pharmacies can be a destination for high-quality, supplements backed by verifiable science. This can help build a strong brand identity and increase customer loyalty.

  • Repeat business: Many of our supplements are taken continuously, which can lead to repeat business for pharmacies. This can help pharmacies build a loyal customer base that repeatedly returns for their supplement needs.

  • Reputation: We have a strong reputation in the healthcare industry and are well-known and respected by healthcare providers and consumers. By offering Pure Encapsulations, pharmacies can position themselves as leaders in the health and wellness space and build a robust and profitable business over time.


CONSUMERS WANT MORE. ARE YOU READY?


Women comparing different pill bottles


We live in a world where wellness and health are on everyone’s minds. A recent study showed that around 50% of US consumers now report wellness as a top priority in their day-to-day lives, up from 42% in 2020 (McKinsey 2022). Thus, consumers have a growing interest in products and services that promote overall health and well-being and are willing to pay a premium for these offerings. Here are some reasons why this trend is on the rise and what it means for independent pharmacies seeking to capitalize on this demand:



  • Increased awareness of health issues: With the rise of social media and other digital channels, consumers have more access to health information than ever before. This increased awareness of health issues has led to a greater interest in taking a proactive approach to wellness, as opposed to simply addressing symptoms.

  • Focus on holistic health: Consumers are progressively more interested in holistic health, which considers physical and emotional well-being. As a result, there is heightened demand for products and services that address all aspects of wellness.

  • Aging population: As the population ages, there is a greater focus on health and wellness. Products and services promoting healthy aging, such as fitness programs and professional brand supplements are in demand.


REASON #3: PURE MEETS THE GROWING DEMAND FOR HEALTHY OPTIONS



  • Science-based formulas: Our products are made with high-quality, pure ingredients and backed by verifiable science. We're also committed to advancing the science of nutrition and sharing our passion and knowledge for the greater good. We take high standards seriously, which is why we’re the #1 most recommended professional supplement brand, ranked highest in quality and trust.1

  • Clean ingredients: What makes us different isn’t just our process or what goes into our supplements—what we leave out matters, too. Our premium ingredients are sourced from trusted suppliers, then carefully manufactured and tested to ensure they are FREE FROM unnecessary ingredients like additives, fillers and preservatives.

  • Expert partners: We are proud to be grounded in science every step of the way. To help guide us on this journey, we partner with licensed healthcare professionals and recognized experts in genomics, mental health and emotional well-being, weight management, immunology, gastrointestinal health and more.


Independent pharmacies are often more flexible and agile than larger chain pharmacies, which allows them to respond more quickly to changing market demands. As a result, they can adapt their offerings to meet the growing wellness product and service demand. Independent pharmacies are uniquely equipped to meet this ever-increasing demand, and Pure Encapsulations can help.


STOCKING A PROFESSIONAL BRAND CAN BE RISKY WITHOUT THE RIGHT PARTNER


While professional supplement brands offer many benefits to independent pharmacies, some risks can be detrimental if you don’t have the support of a strong brand partner:



  • Price sensitivity: Professional brand supplements can be more expensive than regular vitamins, deterring some customers. In addition, customers may hesitate to pay a higher price for vitamins if they aren’t educated on their value-added benefits.

  • Inventory management: Professional brands often have a more comprehensive range of products and SKUs, making choosing what to stock more difficult.

  • Education: Professional brand success may require additional education for pharmacy staff, as they may not be as familiar with the products or the ingredients.

  • Brand recognition: Professional brands may not be as well-known as standard retail vitamin options, making it difficult to build customer trust. This can be incredibly challenging for independent pharmacies, which may not have the same marketing reach as their local competitor chain pharmacies.


REASON #4: PURE LOWERS THE ANXIETY OF STOCKING A PROFESSIONAL BRAND




  • Staff education: Pure Encapsulations supports independent pharmacies by providing dedicated sales reps with education and marketing support that builds value into our premium pricing. Additionally, we are proud to share our ever-growing knowledge of nutrition science through educational events and on-demand education to support your staff. Join us throughout the year for live education in partnership with medical experts who share effective clinical strategies for supporting health categories, such as metabolic, immune, women, neurological, cognitive health and more.

  • Planogram options: Pure Encapsulations is one of the only professional brands that offer multiple planogram options for pharmacies. Our planograms take the guesswork out of inventory management and are designed to help pharmacies maximize shelf space. They also make it easy for pharmacies to cross-sell Pure products. By grouping related products, pharmacies can encourage customers to purchase complementary products, increasing their overall revenue.

  • Industry credibility: Pure Encapsulations has high customer satisfaction, which has helped build a strong reputation as a trusted supplement brand. Customers appreciate the quality of the products and the education and support we provide our healthcare providers. We’ve also received numerous industry awards and accolades for our commitment to quality and science-based formulas, including the #1 most recommended brand by healthcare professionals.2 This recognition has helped increase brand visibility and awareness among healthcare professionals and customers.


Less anxiety means more confidence. Trusting Pure Encapsulations as your professional brand partner streamlines inventory management, increases revenue, enhances your reputation among consumers and creates a competitive advantage in your community.


THE CHOICE IS SIMPLE


Pure Encapsulations' commitment to quality and purity, research-driven approach, brand recognition and customer satisfaction have made it the most trusted professional supplement brand in the pharmacy industry.


ASK THE PHARMACIST


Ben Holter

What do you think sets Pure Encapsulations apart from other brands?


Pure Encapsulations is dedicated to supporting their pharmacy partners and have developed resources specifically to help pharmacies be successful. They are one of the few brands who have created marketing materials, planograms, shelf tags and other documents tailored to pharmacies. Their unwavering commitment to producing high-quality supplements that are verified for potency and purity allows me to have confidence when recommending their products to my patients.


Ben Holter, PharmD, RPh, MBA+
Shrivers Pharmacy and Wellness




*In comparison to average store gross profit of 23.3%, NCPA Digest, 2022.

1. Among brands surveyed, Nutrition Business Journal® 2016, 2020; Kaiser Associates 2014.

2. Among professional supplement brands surveyed, Nutrition Business Journal® 2016, 2020.


+Ben Holter is a retained advisor to Pure Encapsulations.




Blog

Nutritional Support for Athletic Recovery

  • May 2, 2023
Pure Encapsulations Pro Blog

Nutritional Support for Athletic Recovery

As a healthcare practitioner, it's essential to recognize the significance of athletic recovery for your patients. Whether they are professional athletes or just enjoy exercising regularly, recovery plays a critical role in their overall health and performance. In this blog post, we'll discuss the importance of athletic recovery and provide tips on promoting it.‡

The Benefits of Athletic Recovery

Athletic recovery is the process of allowing your body to rest and heal after physical activity. It's essential for preventing injuries, reducing inflammation and improving performance. Here are some of the benefits of athletic recovery:

  • Reduced risk of injury: When your body is fatigued, you're more likely to get injured. Recovery helps reduce the risk of injury by allowing your body to repair and rebuild.
  • Improved performance: Recovery is essential for improving performance. When your body is well-rested, you can perform at your best.
  • Inflammation management: Inflammation is a natural response to physical activity. The key is maintaining a balanced inflammatory response. Effective recovery techniques help to promote balanced inflammatory responses.
  • Prevention of overtraining: If you aren't paying attention, overtraining can strike without notice, negatively impacting performance, sleep, energy, motivation and eating patterns.

Factors of Recovery

When looking at the actual factors associated with recovery, it is important to understand the underlying physiology to effectively monitor objective markers that can quantify whether or not a patient is recovering from their efforts. Some of the factors include:

  • Normalization of physiological functions like blood pressure and heart rate
  • Restoration of energy stores (blood glucose and muscle glycogen)
  • Replenishment of cellular energy enzymes

Nutritional Strategies Promoting Athletic Recovery

As a healthcare practitioner, you can help your patients promote athletic recovery by providing them with the right strategies. Here are some recommendations:

Stress Management

  • Ashwagandha – An Ayurvedic herb that has been used for over 4,000 years and has been shown to moderate occasional stress.1‡
  • B-Vitamins – Promote cognitive function and positive mood in addition to supporting the body’s nutrient needs during stress.2, 3‡
  • Multivitamins – Under stressful states, the body has an increased need for many micronutrients and a multivitamin can be helpful to support the body’s increased needs.4‡

Promote Healthy Cytokine Balance

  • Curcumin – Curcumin has been the subject of over 3,000 studies over the past 30 years and has an extensive history of use. The remarkable breadth of applications of curcumin stem from its multifocal mechanisms involving diverse intracellular signaling pathways and the regulation of hundreds of genes involved in cytokine balance, detoxification and cellular health.5, 6, 7, 8, 9‡

Promote Muscle Recovery

  • Creatine – Creatine is an energy carrier that is naturally present in muscles, brain and other organs. By increasing the rate of creatine phosphorylation, ammonia and lactate levels in the blood are lowered resulting in faster recovery from exercise. It is also important for vegan and/or vegetarian athletes.10
  • Magnesium – Magnesium is important for hundreds of processes throughout the body and supports muscle function and recovery. Additionally, athletes can have up to 20% increase in needs for this nutrient versus normal populations.11, 12, 13

Promote Connective Tissue Repair

  • Collagen – Collagen has been shown to support musculoskeletal health to help optimize performance and mobility and supports healthy cartilage and joint tissues.14
  • Vitamin C – Supports the healthy production of collagen and the health of connective tissue.15

Conclusion

Athletic recovery is essential for preventing injuries, improving performance and promoting overall health. As a healthcare practitioner, you can help your patients promote athletic recovery by providing them with the right tools and information. Encourage rest days, provide stretching and mobility exercises, recommend proper nutrition, suggest massage and other recovery techniques and monitor progress. By doing so, you can help your patients achieve their fitness goals and live a healthier life.

References

  1. Lopresti AL, Smith SJ. J of Herb Medi. 2021;28:100434.
  2. Cohick PL, et al. Eur J of Clin Nutr. 2011;65, 4234.
  3. Young LM, Pipingas A, White DJ, et al. Nutrients. 2019;11(9):2232.
  4. Schlebusch L, Bosch BA, Polglase G, Kleinschmidt I et al. Suid-Afrikaanse tydskrif vir geneeskunde. 2022;90(12).
  5. Zhang F, Altorki NK, Mestre JR, et al. Carcin. 1999 Mar;20(3):445-51.
  6. Santos-Parker JR, Strahler TR, Bassett CJ, et al. Aging (Albany NY). 2017 Jan 3;9(1):187-208.
  7. James MI, Iwuji C, Irving G, et al. Cancer Lett. 2015 Aug 10;364(2):135-41.
  8. Bundy R, Walker AF, Middleton RW, Booth J. J Altern Complement Med. 2004 Dec;10(6):1015-8.
  9. Panahi Y, Rahimnia AR, Sharafi M, et al. Phytother Res. 2014 Nov;28(11):1625-31.
  10. Wax B, Kerksick CM, Jagim AR, et al. Nutrients. 2021 Jun 2;13(6):1915.
  11. Reno AM, Green M, Killen LG, et al. J Strength Cond Res. 2022 Aug 1;36(8):2198-2203.
  12. Nielsen FH, Lukaski HC. Magnes Res. 2006 Sep;19(3):180-9.
  13. Vernon WB. Magnesium. 1988;7(5-6):234-48.
  14. Clark KL, Sebastianelli W, Flechsenhar KR, et al. Curr Med Res Opin. 2008 May;24(5):1485-96.
  15. DePhillipo NN, Aman ZS, Kennedy MI, et al. Orthop J Sports Med. 2018 Oct 25;6(10):2325967118804544.
Blog

Four Underlying Factors for Quality Sleep

  • Apr 13, 2023
Pure Encapsulations Pro Blog
High-angle shot of a young woman sleeping in her bed at home during the night

Four Underlying Factors for Quality Sleep

We all know how important sleep is. It plays a central role in our health, emotional well-being and performance at work or school. Yet so many people experience occasional sleeplessness. Did you know that 43% of adults report that stress has caused them to lose sleep in the last month, more than one third of adults use medication or other aids to help with sleep, and the productivity losses of fatigued workers adds up to about $136 billion?1, 2, 3 Here are a few of the underlying causes of occasional sleeplessness:

  1. Circadian Rhythm
  2. Glycemic Regulation
  3. Stress
  4. Sleep Hygiene

Circadian Rhythm

Circadian rhythms are daily cycles that regulate everything from our body temperature to hormone levels. They’re primarily controlled by the suprachiasmatic nucleus (SCN) in the hypothalamus. The SCN is a tiny region of nerve cells that uses light information from the retina to synchronize internal clocks with the outside world. This helps us sleep when it’s dark and wake when it’s light.4 The SCN has two main clocks: a central one that controls sleep and wake cycles, and an external one that’s synchronized with the environment. These two clocks work together to help us fall asleep at night, stay asleep during the night and wake up in the morning. When circadian rhythms are disrupted, it can have serious effects on our health.5 Shift workers and jet lag are two common examples of this phenomenon.6

Glycemic Regulation

Glycemic fluctuations can significantly impact falling asleep and staying asleep throughout the night.7 Blood sugar fluctuations can lead to waking up at night due to impacts on cortisol, which is generally seen as a “stress” hormone. One of the impacts of cortisol is the release of stored blood sugar in response to a fluctuation. When cortisol is elevated, it becomes a challenge to fall asleep or get back to sleep, as it is a hormone that boosts alertness.8 The sleep impacts of blood sugar fluctuations are, unfortunately, a feed-forward cycle, which shows that when someone is not sleeping appropriately this can have a further influence on insulin sensitivity and glucose homeostasis.9

Stress

Stress is all around us and difficult, if not impossible, to fully remove from modern life. Unfortunately, stress can have a disproportionate effect on sleep, whether this be from the worry that comes along with it, or the hormone and neurotransmitter impacts. As discussed, elevated cortisol doesn’t only impact glycemic regulation, it can also be related to melatonin secretion.10 Stress results in the activation of the HPA resulting in the release of cortisol, noradrenaline and adrenaline, all of which are excitatory neurotransmitters, important to the waking hours, but very impactful if levels are increased when one is trying to get a good night’s sleep.

Sleep Hygiene

Pursuing the right lifestyle changes and behaviors can have a much bigger impact on sleep quality than one may think. Below is a “punch list” to refer to every day that, when followed appropriately, will promote high-quality, restful sleep.

  • No screens for 30-60 min prior to bed – The bright light from screens disrupts our normal sleep-wake schedule.
  • Keep the same bedtime and wake-up time – Our body responds well to a fixed schedule, keeping to a regular sleep/wake routine will help your body to stay on track.
  • Avoid caffeine and alcohol for 4-6 hours prior to bed– Both have larger deleterious effects on sleep than you realize, either from the obvious response to stimulants or due to the metabolism needs of alcohol.
  • Have a pre-sleep routine – Try out some relaxing activities like reading, meditation, stretching or peaceful music.
  • Finish exercise at least 2 hours prior to bedtime – You need to relax after exercise, and this can take some time.
  • Find the right temperature – The Sleep Foundation suggests a sleeping temperature between 60-67 degrees Fahrenheit as optimal.11
  • Improve your sleeping environment – Comfortable bedding, complete darkness and removing distracting noises can go a long way.

Nutrient/Herb Recommendations

Once the primary impact on sleep quality has been determined, it becomes straightforward to prioritize appropriate recommendations, based on the unique needs of the patient. Below is a summary of potential options which can help to support the personalized needs of patients.

Nutrient

Circadian Rhythm‡

Healthy Glucose Regulation‡

Occasional Stress‡

Melatonin

X

    

Glycine

X

    

Lemon balm

    

X

Chamomile

   

X

Theanine

   

X

Ashwagandha

   

X

Berberine

 

X

  

Fiber

 

X

 

Alpha Lipoic Acid

  

X

  

Conclusion

Promoting healthy sleep onset is important for and needed by many patients. Having a clear understanding of why a patient is experiencing occasional sleeplessness is the starting point. Once that is identified and prioritized, one can determine the appropriate course of action aligned with both the goals of the patient and the underlying physiology responsible for the patient’s concerns. Check out our latest Sleep Protocol and sleep support formulas!

References

  1. American Psychological Association. (2013, January 1). Stress and sleep. Retrieved from: https://www.apa.org/news/press/releases/stress/2013/sleep
  2. Maust DT, Solway E, Clark SJ, et al. Am J Geriatr Psychiatry. 2019;27(1):32-41.
  3. Ricci JA, Chee E, Lorandeau AL, Berger J. J Occup Environ Med. 2007;49(1):1-10. doi:10.1097/01.jom.0000249782.60321.2a
  4. Fukuhara C, Tosini G. Front Biosci. 2003;8:d642–651.
  5. Radziuk, J. M. 2013;62(4), 1017-1019.
  6. Waterhouse J. J R Soc Med. 1999;92(8):398-40
  7. Shoji S, Shoji Y. Nihon Rinsho. Nihon Rinsho. 2009 Aug;67(8):1525-31.
  8. Hirotsu C, Tufik S, Andersen ML. Sleep Sci. 2015;8(3):143-152.
  9. LeBlanc ES, Smith NX, Nichols GA, et al. BMJ Open Diabetes Res Care. 2018 Dec 26;6(1):e000604.
  10. Mohd Azmi NAS, Juliana N, Azmani S, et al. Int J Environ Res Public Health. 2021;18(2):676.
  11. The Best Temperature for Sleep. Sleep Foundation. Retrieved from: https://www.sleepfoundation.org/bedroom-environment/best-temperature-for-sleep
Blog

Are Multivitamins Really That Important?

  • Jan 26, 2023
Pure Encapsulations Pro Blog
Practitioner in front of supplement shelf, advising patient on which products to purchase

Are Multivitamins Really That Important?

Written by Chris Oswald, DC, CNS*

This article offers an up-to-date overview on multivitamins and if it is beneficial to take this supplement.

A healthy diet consisting of a variety of foods can be quite beneficial to your health. If you are not eating enough fruits, veggies, beans (legumes), whole grains, nuts (high in magnesium), and other foods containing valuable nutrients, it may be beneficial to take a supplement. Unfortunately, most American adults are not meeting recommended daily intake levels of key nutrients through diet alone.1, 2, 3

Nutrient

Average Percent of RDI4

Vitamin D

21.5%

Calcium

72.7%

Potassium

55.2%

Magnesium

72.1%

Choline

61.3%

These nutrients, and others, are key contributors to many health-promoting functions throughout the body, like immune function,5 energy production,6 and overall wellness.7 Researchers have examined the benefits within certain health areas, such as cognition8 and cardiovascular health,9 and concluded that multivitamins don’t work. However, it’s important to note that the purpose of these studies was to test the impact of a multivitamin against a specific disease state, but multivitamins are not designed to treat any diseases. Multivitamins are there to fill the nutritional gaps in one’s diet.

As noted above, American adults are not getting enough of the critical nutrients essential to the healthy and optimal function of the human body. The collection of ingredients in a high-quality multivitamin is designed to work in concert to deliver overall wellness benefits by supporting many basic functions throughout the body. Some of the ingredients with their purpose are as follows:

  • Fully chelated minerals and antioxidants to support optimal health.10‡
  • Bioavailable nutrients like methylated B-vitamins.10‡
  • Lutein and zeaxanthin to support eye health.12‡
  • Choline and inositol, which are essential to neuronal function.13, 14‡
  • Vitamin D provides broad overall support for cellular health.15‡

While pursuing a well-balanced diet and acquiring all the necessary vitamins and minerals from diet should be everyone’s goal, it is important to realize the current state of many of your patients and clients. Even with the best of intentions, it is difficult to get all the nutrients needed from diet alone, and the data that continuously comes out of NHANES supports the possibility that many of your patients can benefit from the consistent use of a multivitamin. It is also important to realize that multivitamins are not intended to treat any disease or health condition, but meant to provide a sort of “vitamin and mineral insurance” to help ensure that patients meet the recommended daily intake levels necessary to support healthy function throughout the body.

Pure Encapsulations® offers our best-selling O.N.E. Multivitamin, providing support for overall wellness with vitamins, minerals, and antioxidants.‡ Learn more here.

References

  1. Office of Dietary Supplements - Nutrient Recommendations and Databases. NIH Office of Dietary Supplements. https://ods.od.nih.gov/HealthInformation/nutrientrecommendations.aspx. Accessed December 23, 2022.
  2. WWEIA Data Tables. WWEIA Data Tables: USDA ARS. https://www.ars.usda.gov/northeast-area/beltsville-md-bhnrc/beltsville-human-nutrition-research-center/food-surveys-research-group/docs/wweia-data-tables/. Accessed December 23, 2022.
  3. NHANES- National Health and Nutrition Examination Survey. https://www.cdc.gov/nchs/nhanes/index.htm. Published November 29, 2022. Accessed December 23, 2022.
  4. Office of Dietary Supplements - Nutrient Recommendations and Databases. NIH Office of Dietary Supplements. https://ods.od.nih.gov/HealthInformation/nutrientrecommendations.aspx. Accessed January 13, 2023.
  5. Crawford C, Brown LL, Costello RB, Deuster PA. Nutrients. 2022;14(21):4604.
  6. Tardy AL, Pouteau E, Marquez D, et al. Nutrients. 2020;12(1):228. 8
  7. McKay DL, Perrone G, Rasmussen H, et al. J Am Coll Nutr. 2000;19:613-621
  8. Young LM, Gauci S, Arnoldy L, et al. Nutrients. 2022;14(23):5079.
  9. Sesso HD, Rist PM, Aragaki AK, et al. Am J Clin Nutr. 2022;115(6):1501-1510.
  10. McKay DL, Perrone G, Rasmussen H, et al. J Am Coll Nutr. 2000;19:613-621
  11. Prinz-Langenohl R, Brämswig S, Tobolski O, et ak. Br J Pharmacol. 2009 Dec; 158(8): 2014–2021
  12. Hammond BR, Fletcher LM, Roos F, et al. Invest Ophthalmol Vis Sci. 2014 Dec 2;55(12):8583-9.
  13. Knott V, de la Salle S, Choueiry J, et al. Pharmacol Biochem Behav. 2015 Apr;131:119-29.
  14. Lucas CT, Call FL 2nd, Williams WJ. J Clin Invest. 1970 Oct;49(10):1949-55
  15. Hossein-nezhad A, Spira A, Holick MF. PLoS One. 2013;8(3):e58725.

*Chris Oswald, DC, DNS is an employee of Atrium Professional Brands, Inc.

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